BINX STUDIO
Assignment and Goal
This project was our first challange since it was something that represents our work, it was really hard finding something unique and clean that shows what we really do, something with meaning, after a lot of trying, researches and studies we thought for a cute bird that flies and send our work to our clients, so that bird will be like a cute figure that people will recognize on social media, billboards, television, flyers, animation and different places that will give people a good feeling about our work.
This project was our first challange since it was something that represents our work, it was really hard finding something unique and clean that shows what we really do, something with meaning, after a lot of trying, researches and studies we thought for a cute bird that flies and send our work to our clients, so that bird will be like a cute figure that people will recognize on social media, billboards, television, flyers, animation and different places that will give people a good feeling about our work.
Challenges
After setting our goals, the biggest challenge was colors and fonts since we were looking for some colors that are light for the eye and in the same time, we were looking for a font that goes good with the bird that will represent something clean and something with value, something that will go good for traditional and digital marketing, like identity development, collateral, television, out-of-home, web development, inbound marketing, email marketing, public relations, etc.
After setting our goals, the biggest challenge was colors and fonts since we were looking for some colors that are light for the eye and in the same time, we were looking for a font that goes good with the bird that will represent something clean and something with value, something that will go good for traditional and digital marketing, like identity development, collateral, television, out-of-home, web development, inbound marketing, email marketing, public relations, etc.
Methodology
Rather than using a bird name for our creative studio, we created a name that will be something related to creativity too and something that will sound cute and it's not really complex to remember.
Regarding the bird, we created a small bird that is created from the shape of a heart that will express love and peace because in the end that is our real vision, working with love to bring peace.
Rather than using a bird name for our creative studio, we created a name that will be something related to creativity too and something that will sound cute and it's not really complex to remember.
Regarding the bird, we created a small bird that is created from the shape of a heart that will express love and peace because in the end that is our real vision, working with love to bring peace.
Results
As the project is new and ongoing, it is difficult to measure its effect at this time, but we got some great feedback, we got more than 20k followers on Instagram (in few months), and a lot of emails.
As the project is new and ongoing, it is difficult to measure its effect at this time, but we got some great feedback, we got more than 20k followers on Instagram (in few months), and a lot of emails.
